Enter your cost and price to see profit, margin, and markup at a glance — or set a target margin and find the price you need to charge. Everything updates as you type.
Everything updates as you type. Nothing is uploaded — the maths runs entirely on your device.
Profit margin is your profit expressed as a percentage of the selling price. If something costs you $40 and you sell it for $100, your profit is $60 and your margin is 60% — because $60 is 60% of the $100 price. It tells you how much of every dollar of revenue you actually keep.
Markup describes the same profit from the other side: as a percentage of the cost. That same $60 profit on a $40 cost is a 150% markup. Pricing from markup is common, but margin is what shows up on your invoices and accounts — so it pays to know both.
Profit as a share of the price you sell at:
Margin % = (Price − Cost) ÷ Price × 100
Profit as a share of what it cost you:
Markup % = (Price − Cost) ÷ Cost × 100
Work backwards from the margin you want:
Price = Cost ÷ (1 − margin)
The same profit looks like a smaller margin but a bigger markup. Here's how common targets line up.
| Profit margin | Equivalent markup | On a $40 cost, sell at |
|---|---|---|
| 10% | 11.1% | $44.44 |
| 20% | 25% | $50.00 |
| 25% | 33.3% | $53.33 |
| 33.3% | 50% | $60.00 |
| 40% | 66.7% | $66.67 |
| 50% | 100% | $80.00 |
| 60% | 150% | $100.00 |
Margin can approach but never reach 100% — markup has no ceiling.
Use Margin from price when you know what you charge, or Price from margin to hit a target margin.
Type the cost and either the price or your target margin, then set a quantity to see totals.
See profit, margin, and markup with a cost-vs-profit split, then copy the summary into a quote or invoice.